Hype Check

Our editors take the latest and greatest viral TikTok hacks, treatments, recipes to trial. Are they really worth the hype?

POPSUGAR Photography

ultherapy before and after

Beauty

Preventative aging treatments, or "prejuvenation," as experts often call it, are trending younger and younger these days.

Ultherapy Is the Only Treatment I've Tried That Visibly Changed My Face

Courtesy of Kristine Thomason

Health

When I say "check into a private suite", what image comes to your mind?

I Tried "Contrast Therapy," and It Was Better Than a Cup of Coffee

When it comes to the fragrance world, few brands have been able to claim that coveted cult status.

The Definitive Guide to Every Le Labo Perfume, by Personality Type

A lot of people's desert island beauty product is mascara.

I Had My Brows Laminated, and This Is Exactly What the Process Is Like

Courtesy of Stixx Mathews

botox for edges review

As a beauty writer and skin-care enthusiast, I'm always on the hunt for the next trend-worthy treatment that's about to blow up the beauty market.

Getting Botox Injections in My Edges Was the Solution to a Sweaty Scalp

Vetted

Every shopper uses a product differently, and our Vetted group reviews are a testament to those unique and varied experiences. With three to five editors testing out the same item, we offer thorough assessments that capture multiple perspectives at once.

Vetted Group Reviews

Despite working in beauty, I am slightly haircut-averse.

The "Mermaid Haircut" Gave My Fine Hair So Much Movement

Delaney Childs Messy Bun Editor Experiment

Some people are just born with a knack for creating the perfect messy bun.

I Tried the Viral Messy Bun Hack Even Beyoncé Loves

No matter how "good" your skin is (a term I use loosely), there are always those little things about your complexion that you get stuck on.

I Got a Laser Treatment to Treat the Broken Capillaries on My Face

Anyone who colors their hair blond knows that it's a serious commitment.

I Tried the Scandi Hairline Technique, and I've Never Felt More Myself

Mental Health

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Contributor

She took the leap and started freelancing

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I tried ChatGPT for therapy and here's what happened.

As a millennial, I find it embarrassing to admit that I'm not excited about the increased presence of AI.

I Tried AI Therapy For a Week — and Here Are My Honest Thoughts

Skinposium

Your one-stop shop to the best skin-care tips, ingredient breakdowns, and expert advice from dermatologists, facialists, and editors.

Skin Care 101: Ingredients, Tips, and Trends

Summertime means sun's out, buns out, and I don't know about you, but prepping my behind for its grand appearance has been on my to-do list for quite some time.

I Tried a Butt Facial, and It Was the Ultimate Treat

Broccoli Faux Freckles Editor Experiment

Let's talk about the latest makeup hack taking over social media: broccoli freckles.